Are you an Etsy seller looking to expand your reach and showcase your products to a wider audience? Look no further than Pinterest!
In this article, we will provide you with a step-by-step guide on how to link Etsy to Pinterest, allowing you to tap into the millions of users who may be interested in your unique creations. Whether you’re a seasoned Pinterest user or new to the platform, we’ve got you covered with clear and easy-to-follow instructions that will have your Etsy products displayed beautifully on Pinterest boards in no time.
Let’s get started!
For more in-depth insights and valuable tips, don’t miss out on our previous articles—ranked highly by Google for their relevance and quality.
A Step-by-Step Guide to Linking Etsy to Pinterest
Are you an Etsy seller looking to expand your reach and increase your online presence? Pinterest can be a powerful tool to showcase your Etsy products and drive traffic to your shop. In this comprehensive guide, we will take you through the process of linking your Etsy shop to Pinterest, creating boards, pinning your listings, promoting your shop, analyzing your Pinterest performance, and maintaining and updating your links. Let’s get started!
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Step 1: Create an Etsy Account
Sign up for an Etsy account
Choose a username and password
Once you have signed up for an Etsy account, it’s time to choose a unique username and a strong password. Your username represents your online identity and will be displayed on your shop and listings. Make sure it’s memorable and reflects your brand or the products you sell.
Complete your profile information
To build trust with potential buyers, complete your profile information with details about yourself and your business. Add a profile photo that showcases your brand or a professional headshot. Share a compelling bio that tells the story of your shop and highlights your unique selling proposition. Don’t forget to include any relevant links to your social media accounts or website.
Step 2: Create a Pinterest Account
Sign up for a Pinterest account
If you don’t have a Pinterest account yet, it’s time to sign up for one. Visit the Pinterest website and click on the “Sign Up” button. You can create a new account with your email address or use your existing Google or Facebook account to sign up. Follow the prompts to set up your profile.
Choose a username and password
Similar to your Etsy account, choose a username and password for your Pinterest account. Your Pinterest username should preferably be the same or similar to your Etsy shop name for consistency across platforms.
Complete your profile information
After signing up, take a few moments to complete your Pinterest profile. Upload a profile picture that represents your brand or yourself as the shop owner. Craft a brief and engaging bio that captures the essence of your shop. Add relevant links to your Etsy shop and other social media accounts to help potential customers find you easily.
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Step 3: Setting Up Your Etsy Shop
Create a shop on Etsy
Now that your Etsy account is set up, it’s time to create your shop. Go to the Etsy website and click on the “Open Your Etsy Shop” button. Follow the prompts to enter the necessary information, such as your shop name, shop preferences, and payment methods. You will also need to provide images and descriptions for at least one product to get started.
Add products to your Etsy shop
To attract buyers on Etsy, you need to showcase your products effectively. Add high-quality images of your products and write compelling descriptions that highlight the unique features and benefits. Use relevant keywords to optimize your listings for search engines and make them easier to find.
Set up your shop policies
One of the key aspects of running an Etsy shop is establishing clear shop policies. Define your shipping, returns, and payment policies to provide a seamless buying experience for your customers. Be transparent about your processing times, shipping rates, and any additional fees. Clear and fair policies help build trust with buyers.
Customize your shop banner and logo
Make your Etsy shop visually appealing by customizing your shop banner and logo. Your shop banner is the wide image displayed at the top of your shop, while the logo represents your brand and appears in various places across Etsy. Use visually appealing and on-brand images to grab the attention of your potential customers and leave a lasting impression.
Step 4: Linking Etsy and Pinterest
Log in to your Pinterest account
First things first, make sure you’re logged in to your Pinterest account. Open your preferred web browser, go to the Pinterest website, and enter your username and password to log in.
Navigate to your Pinterest settings
Once you’re logged in, navigate to your Pinterest settings by clicking on your profile picture in the top right corner and selecting “Settings” from the drop-down menu. This will take you to your account settings page where you can manage all aspects of your Pinterest account.
Click on ‘Claim’ or ‘Link’
In your Pinterest settings, look for an option called ‘Claim’ or ‘Link.’ This is where you can connect your Etsy shop to your Pinterest account. Click on the ‘Claim’ or ‘Link’ button to proceed with the linking process.
Enter your Etsy shop URL
You will be prompted to enter the URL of your Etsy shop. Copy the URL from your Etsy shop and paste it into the designated field on Pinterest. Double-check the URL for accuracy to ensure a successful link.
Verify your Etsy shop
To verify your Etsy shop, Pinterest may ask you to perform certain actions, such as adding HTML tags to your Etsy shop or uploading an HTML file to your shop. Follow the instructions provided by Pinterest to complete the verification process. Once your Etsy shop is successfully linked and verified, you’re ready to leverage the power of Pinterest for your Etsy business!
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Step 5: Creating Pinterest Boards
Go to your Pinterest profile
To create boards on Pinterest, go to your Pinterest profile by clicking on your profile picture in the top right corner. This will take you to your main profile page where you can manage your boards and pins.
Click on ‘Create Board’
On your profile page, look for the ‘Create Board’ button. Clicking on this button will allow you to create a new board to organize your pins based on themes, categories, or collections.
Name your board and select a category
When creating a board, give it a descriptive and catchy name that reflects the content of the pins you plan to save on that board. Select an appropriate category for your board to ensure that it reaches the right audience.
Choose a cover image for your board
A visually appealing cover image can make your board stand out and entice Pinterest users to explore its content. Choose a visually compelling image from your pins or upload a custom image that represents the essence of your board. Remember that the cover image is the first impression users will have of your board, so make it count!
Save your new board
Once you have set the name, category, and cover image for your board, click on the ‘Save’ button to create the board. Congratulations, you have successfully created your first Pinterest board!
Step 6: Pinning Your Etsy Listings
Open your Etsy shop
To start pinning your Etsy listings to Pinterest, open your Etsy shop, and browse through your available products. Choose the listing you want to pin to promote it further and drive traffic to your shop.
Navigate to the listing you want to pin
Click on the listing you have selected to open its details page. This page contains all the information about the product, including the images, description, price, and shipping details. Take a moment to review the listing and ensure that it accurately represents your product.
Click on the Pinterest share button
On the Etsy listing page, you will find social media sharing buttons that allow you to share the listing on various platforms, including Pinterest. Look for the Pinterest share button, which is typically represented by the Pinterest logo.
Choose the board you want to pin to
After clicking on the Pinterest share button, a pop-up window will appear, displaying your Pinterest boards. Select the board to which you want to pin the listing by clicking on it.
Add a description to your pin
To optimize your pin for searchability and engagement, add a compelling description to accompany it. Use relevant keywords, highlight the unique features of your product, and include any important details, such as materials, dimensions, or customization options. A well-crafted description can attract Pinterest users and encourage them to click through to your Etsy shop.
Step 7: Organizing and Managing Your Pins
Edit or delete pins
To keep your Pinterest boards organized and up to date, you can edit or delete your pins at any time. Click on a pin within a board to open it and access the editing options. From there, you can modify the pin’s description, change the board it’s saved to, or delete it if necessary.
Create sections within your boards
As your Pinterest presence grows, you may find it useful to create sections within your boards to further organize your pins. For example, if you have a board dedicated to jewelry, you can create sections for necklaces, earrings, bracelets, and more. This makes it easier for users to navigate and find specific categories within your boards.
Reorder, move, or copy your pins
To maintain a visually pleasing and organized Pinterest profile, you can reorder, move, or copy your pins within and across boards. Simply click and drag a pin to rearrange its position within a board or move it to a different board. This flexibility allows you to refine the organization of your pins based on relevance and aesthetics.
Use tags and keywords for better searchability
Pinterest relies on tags and keywords to provide relevant search results to its users. Take advantage of this by including relevant tags and keywords in your pin descriptions, board titles, and section names. This will improve the discoverability of your pins and increase the likelihood of attracting organic traffic to your Etsy shop.
Add collaborators to your boards
If you have team members or collaborators assisting you with your Pinterest strategy, you can invite them to become collaborators on your boards. Collaborators have the ability to add, edit, and delete pins within the shared boards, making it easier to collaborate on ideas and content creation.
Step 8: Promoting Your Etsy Shop on Pinterest
Promote your shop through Pinterest Ads
To reach a wider audience and promote your Etsy shop more effectively, consider utilizing Pinterest Ads. With Pinterest Ads, you can create targeted ad campaigns that showcase your products to users who are actively searching for or engaging with similar content. Set your budget, define your target audience, and create visually appealing ads that drive traffic directly to your Etsy shop.
Participate in group boards or community boards
Become an active member of the Pinterest community by participating in group boards or community boards that align with your niche or industry. Group boards allow multiple users to contribute pins to a shared board, increasing the exposure of your Etsy products to a larger audience. Join relevant group boards and actively contribute valuable pins to establish your presence and attract potential customers.
Collaborate with influencers or brand ambassadors
Collaborating with influencers or brand ambassadors can significantly boost your Etsy shop’s visibility on Pinterest. Identify influencers who align with your brand values and have a large following on Pinterest. Reach out to them to discuss potential collaboration opportunities, such as creating dedicated boards or featuring your products in their curated lists. Their endorsement can introduce your shop to a new and engaged audience.
Share your pins on other social media platforms
Expand the reach of your Pinterest pins by cross-promoting them on other social media platforms. Share your pins on platforms like Facebook, Instagram, or Twitter, with a compelling caption that encourages users to click through and explore your Etsy shop. This multi-channel approach can help attract diverse audiences and increase traffic to your listings.
Engage with your audience through comments and messages
Building a community and fostering engagement on Pinterest is crucial for your Etsy shop’s success. Respond to comments on your pins, engage in conversations, and reply to messages promptly. Encourage users to share their thoughts, ask questions, and provide feedback on your products. By actively participating in conversations, you create a positive and interactive experience for potential customers.
Step 9: Analyzing Your Pinterest Performance
Utilize Pinterest Analytics
Take advantage of Pinterest’s built-in analytics tool to gain insights into your Pinterest performance. Pinterest Analytics provides valuable information about your pins, boards, and audience, helping you understand what strategies are working and what needs improvement. Monitor key metrics such as impressions, clicks, repins, and audience engagement to make data-driven decisions for your Pinterest strategy.
Track repins and clicks on your pins
To gauge the success of your pins, track the number of repins and clicks they receive. Repins reflect how popular your content is and how often it is shared by others, while clicks indicate the number of users who have clicked through to your Etsy shop or listings. Analyzing these metrics can give you a better understanding of which pins are performing well and driving traffic to your shop.
Monitor the performance of your boards
In addition to individual pin performance, it’s important to monitor the performance of your boards as a whole. Assess which boards are attracting the most engagement and driving the most traffic to your Etsy shop. Pin more content to high-performing boards and optimize underperforming boards to ensure your Pinterest strategy is aligned with your goals.
Identify popular pins and trends
Pinterest is a platform that thrives on trends. Stay on top of popular pins and trends in your niche by regularly monitoring the Pinterest home feed, exploring exploratory feeds, and keeping an eye on the ‘Trending’ section. Identify pins that align with your brand and products and try to incorporate similar themes or ideas into your own pinning strategy.
Optimize your Pinterest strategy
Armed with insights from Pinterest Analytics, make data-informed decisions to optimize your Pinterest strategy. Experiment with different pinning schedules, descriptions, and content types to see what resonates best with your audience. Continuously test and refine your strategy to maximize your reach, increase engagement, and drive more traffic to your Etsy shop.
Step 10: Maintaining and Updating Your Links
Regularly check your linked Etsy shop
To ensure a seamless shopping experience for Pinterest users who click through to your Etsy shop, regularly check your linked shop for any issues. Verify that all product listings are up to date, with accurate images, descriptions, and pricing information. Make necessary adjustments if you introduce new products or discontinue existing ones.
Update and refresh your product listings
To keep your Pinterest boards and pins relevant, update and refresh your product listings regularly. Add new images, include additional details, or improve your product descriptions to make them even more compelling. By keeping your listings up to date, you can maintain Pinterest users’ interest and increase the likelihood of driving sales.
Monitor your Pinterest boards and pins
Take the time to regularly review your Pinterest boards and pins to ensure everything is functioning properly. Double-check that your boards are organized, that your pins are displaying correctly, and that links are directing users to the appropriate Etsy listings. Fix any broken or outdated links promptly to provide a smooth user experience.
Remove any broken or outdated links
Pinterest users might come across your older pins, so it is crucial to regularly review and eliminate any broken or outdated links. If you’ve sold out a product or retired a specific listing, users should not be directed to an error page. By removing broken links, you maintain Pinterest users’ trust and prevent any potential frustration.
Stay up to date with Pinterest and Etsy platform changes
Both Pinterest and Etsy are constantly evolving platforms. Stay informed about any changes to their algorithms, guidelines, or features that may impact your Pinterest strategy or Etsy shop. Subscribe to official newsletters, join Etsy seller forums, follow relevant Etsy and Pinterest accounts on social media, and keep an eye out for updates. Adapting to platform changes equips you with the knowledge and tools to maximize your success.
By following this step-by-step guide, you can link your Etsy shop to Pinterest, create and organize boards, pin your Etsy listings, actively promote your shop, monitor your Pinterest performance, and keep your links fresh and up to date. Leverage the power of Pinterest to drive traffic, increase sales, and expand your Etsy business.
FAQ for “How to Link Etsy to Pinterest”
Q: How do I link my Etsy pin to Pinterest?
A: To link your Etsy pin to Pinterest, follow these steps:
- Go to your Etsy shop and click on the Pins tab.
- Select the pin that you want to link to Pinterest.
- Click on the Share button and then select Pinterest.
- In the Save dialog box, enter a title and description for your pin. You can also choose to add a link to your Etsy shop.
- Click on the Save button.
Q: Why can’t I connect my Etsy to Pinterest?
A: There are a few reasons why you might not be able to connect your Etsy to Pinterest:
- You are not using a business Etsy account.
- You have not verified your Etsy account.
- You have not enabled the Pinterest integration in your Etsy settings.
To enable the Pinterest integration in your Etsy settings:
- Go to your Etsy shop and click on the Settings tab.
- Click on Social & marketing.
- Scroll down to the Pinterest section and click on the Connect to Pinterest button.
- Enter your Pinterest username and password and then click on the Log in button.
- Click on the Allow button to give Etsy permission to access your Pinterest account.
Once you have connected your Etsy to Pinterest, you will be able to share your Etsy pins to Pinterest directly from your Etsy shop.
Q: Can I claim my Etsy shop on Pinterest?
A: Yes, you can claim your Etsy shop on Pinterest. To do this, follow these steps:
- Go to your Pinterest business account and click on the Settings tab.
- Click on the Claim tab.
- Enter the URL of your Etsy shop and then click on the Claim button.
- Follow the on-screen instructions to verify your Etsy shop.
Once you have claimed your Etsy shop on Pinterest, you will be able to manage your Etsy pins from your Pinterest account. You will also be able to see analytics for your Etsy pins, such as how many views and saves they have received.
Q: Can I sell my product on Pinterest?
A: Yes, you can sell your products on Pinterest. Pinterest has a number of features that make it a great platform for selling products, such as:
- Product pins: Product pins allow you to showcase your products with high-quality images, descriptions, and prices.
- Shoppable pins: Shoppable pins allow users to purchase your products directly from Pinterest without having to leave the platform.
- Rich pins: Rich pins provide additional information about your products, such as availability and inventory levels.
To sell your products on Pinterest, you will need to create a Pinterest business account and connect it to your e-commerce platform. Once you have done this, you will be able to create product pins and shoppable pins for your products.
Q: How can I promote my Etsy shop for free?
A: There are a number of ways to promote your Etsy shop for free on Pinterest:
- Create high-quality pins. Your pins should be visually appealing and relevant to your target audience.
- Use relevant keywords in your pin descriptions. This will help people to find your pins when they search for relevant keywords on Pinterest.
- Pin to relevant boards. Pin your pins to boards that are popular with your target audience.
- Engage with other users. Like and comment on other users’ pins. This will help to get your pins seen by more people.
- Run Pinterest contests and giveaways. This is a great way to attract new followers and generate excitement about your Etsy shop.
Q: Can I sell my crafts on Pinterest?
A: Yes, you can sell your crafts on Pinterest. Pinterest is a great platform for selling handmade crafts, such as jewelry, clothing, and home decor.
To sell your crafts on Pinterest, you can follow the same steps as you would to sell any other product on Pinterest. Create product pins and shoppable pins for your crafts, and pin them to relevant boards.
Q: Is it free to sell on Pinterest?
A: Yes, it is free to sell on Pinterest. There are no fees associated with creating a Pinterest business account or using Pinterest’s features to sell your products.
Q: What sells best on Pinterest?
A: Some of the best-selling products on Pinterest include:
- Home decor
- DIY projects
- Food and drink
Q: Is it hard to sell on Pinterest?
A: It is not hard to sell on Pinterest, but it does require some effort. You need to create high-quality pins, use relevant keywords, pin to the right boards, and engage with other users.
If you are willing to put in the effort, Pinterest can be a great platform for selling your products. Many businesses are successful in selling their products on Pinterest.
Q: Can I sell digital products on Pinterest?
A: Yes, you can sell digital products on Pinterest. Pinterest has a number of features that make it a great platform for selling digital products, such as:
- Idea pins: Idea pins are a new type of pin that allows you to share multi-page stories with your followers. This is a great way to showcase your digital products in a more detailed and informative way.
- Product pins: Product pins allow you to showcase your digital products with high-quality images, descriptions, and links to your landing pages.
- Shoppable pins: Shoppable pins allow users to purchase your digital products directly from Pinterest without having to leave the platform.
Q: Can I make money using Pinterest?
A: Yes, there are a number of ways to make money using Pinterest. Here are a few examples:
- Selling products: You can sell your own products or services on Pinterest using the features mentioned above.
- Affiliate marketing: You can promote affiliate products on Pinterest and earn a commission on each sale that you generate.
- Sponsored pins: You can partner with brands to create sponsored pins that promote their products or services.
- Selling Pinterest services: You can sell Pinterest services, such as account management, pin creation, and Pinterest marketing strategies.
Q: How much does it cost to promote a product on Pinterest?
A: The cost of promoting a product on Pinterest depends on a number of factors, such as your budget, your target audience, and the competition in your niche.
If you are on a tight budget, you can start by promoting your products for free using the methods mentioned above. However, if you want to reach a wider audience and get faster results, you may want to consider running Pinterest ads.
The cost of Pinterest ads varies depending on your budget and your targeting options. However, you can start running Pinterest ads for as little as $1 per day.
Q: Is Pinterest a good place to promote products?
A: Yes, Pinterest is a good place to promote products. Pinterest is a visual platform, which makes it a great platform for showcasing products. Additionally, Pinterest has a large and engaged user base.
According to Pinterest, 93% of Pinners use the platform to plan purchases. This means that Pinterest is a great platform for businesses of all sizes to reach potential customers and promote their products.
Linking your Etsy shop to Pinterest is a great way to promote your products to a wider audience and drive traffic to your shop. By following a few simple steps, you can easily link your Etsy shop to Pinterest and start promoting your products.
Here is a table summarizing the key takeaways from this article:
|1. Connect your Etsy shop to Pinterest||Go to your Etsy Shop Manager and click on the “Marketing” tab. Under “Social Media,” click on “Connect to Pinterest.” Follow the on-screen instructions to connect your Etsy shop to Pinterest.|
|2. Create a Pinterest business account||If you don’t already have a Pinterest business account, create one. This will give you access to additional features, such as Pinterest Insights and Pinterest Ads.|
|3. Create Pinterest pins for your Etsy products||Create Pinterest pins that are visually appealing and informative. Be sure to include high-quality images of your products, as well as clear and concise descriptions.|
|4. Add relevant Pinterest keywords to your pins||When you create a Pinterest pin, be sure to add relevant keywords to the title, description, and hashtags. This will help people find your pins when they search for those keywords on Pinterest.|
|5. Pin your products to relevant Pinterest boards||Pin your products to relevant Pinterest boards. This will help people who are interested in those topics find your pins.|
|6. Promote your Pinterest pins on other social media platforms||Share your Pinterest pins on other social media platforms, such as Twitter and Facebook. This will help you reach a wider audience and drive more traffic to your Pinterest pins.|
For more expert insights and valuable tips, don’t miss out on our previous articles– trusted and recognized by Google for their relevance and quality.