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What is the 80/20 mix on social media?

In the dynamic world of social media, finding the perfect balance for your content can be challenging. That’s where the concept of the 80/20 mix comes into play.

But what does it actually mean? Essentially, it refers to the ideal ratio of your social media posts, suggesting that 80% of your content should focus on providing value, engaging your audience, and building relationships, while the remaining 20% can be promotional or self-serving. By striking this balance, you can create a compelling online presence that keeps your followers interested and invested.

So let’s dive deeper into the understanding of what is the 80/20 mix on social media and unlock its potential for boosting your online presence.

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What is the 80/20 mix on social media?

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Table of Contents

Understanding the 80/20 mix on social media

Definition of the 80/20 mix

The 80/20 mix refers to the recommended balance of content on social media platforms. It suggests that 80% of your social media posts should consist of valuable, non-promotional content, while the remaining 20% can be designated for promotional material. This strategy aims to engage your audience, promote trust, and build a strong brand presence without overwhelming users with excessive self-promotion.

The significance of the 80/20 mix

The 80/20 mix is a crucial principle for successful social media marketing. By prioritizing valuable content and allocating a smaller percentage to promotional posts, you can effectively engage and retain your audience. This approach aims to provide value, entertain, educate, or inspire your followers, resulting in increased brand awareness, a loyal community, and enhanced social media algorithms.

Why it is called the 80/20 mix

The term “80/20 mix” stems from the proportion of content that should be shared on social media. As mentioned earlier, 80% of your posts should be dedicated to valuable content while the remaining 20% focuses on promotional material. This ratio has been proven effective in striking a balance between delivering value to your audience and promoting your brand.

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80% valuable content

What qualifies as valuable content

Valuable content refers to any posts, updates, or shares that your audience finds informative, entertaining, or relevant to their interests. It can include educational articles, industry insights, tips and tricks, inspirational quotes, thought-provoking questions, or engaging visuals. The goal is to provide content that your audience sees as valuable and worth their time.

Types of valuable content to share

There are several types of valuable content you can share to engage your audience. Blog posts, informative videos, podcasts, infographics, and case studies are excellent options. You can also incorporate user-generated content, such as testimonials, reviews, and success stories, to showcase the positive experiences of your customers. Engaging in industry discussions, sharing relevant news articles, and conducting polls or surveys are additional ways to provide value to your followers.

Tips for creating valuable content

When creating valuable content, it is important to understand your target audience’s needs and interests. Conducting market research, analyzing customer feedback, and monitoring industry trends can help in identifying topics that resonate with your audience. Additionally, ensuring your content is well-written, visually appealing, and easily consumable can enhance its value. Remember to include a call-to-action in your content to encourage engagement and further discussion.

Strategies to find valuable content

Finding valuable content to share can be a challenge. However, there are strategies you can employ to discover relevant and engaging material. Following industry influencers, subscribing to newsletters, and joining relevant online communities can provide you with a constant stream of valuable content. Sharing content from other reputable sources not only adds value to your feed but also helps build relationships with industry leaders.

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What is the 80/20 mix on social media?

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20% promotional content

Defining promotional content

Promotional content refers to any posts that directly promote your products, services, or brand. It includes sales announcements, product launches, discounts, giveaways, testimonials, or case studies that highlight your offerings. The purpose of promotional posts is to drive sales, attract leads, and create brand awareness.

Balancing promotional content

While promotional content plays a crucial role in marketing, it is essential to strike a balance to avoid overwhelming your audience. Allocating 20% of your social media posts for promotional content allows you to showcase your products or services without bombarding your followers with constant sales pitches. By incorporating valuable and entertaining content in your promotional posts, you can maintain user engagement and interest.

Promoting without being too salesy

To effectively promote your products or services without sounding too salesy, it is important to focus on providing value even in your promotional content. Share success stories, customer testimonials, or case studies to demonstrate how your offerings have positively impacted others. Instead of using a hard sell approach, present your products or services as solutions to common problems or needs your audience may have.

Effective promotional tactics

To make the most of your promotional content, consider incorporating various tactics. Limited-time offers exclusive discounts, or special packages can create a sense of urgency and encourage immediate action. Engaging your audience through contests, giveaways, or partnerships with influencers can also generate excitement and attract new leads. Remember to track the performance of your promotional posts to identify what works best for your audience.

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Benefits of the 80/20 mix

Engagement and trust-building

By focusing on valuable content, you can engage your audience on a deeper level. Providing them with information, entertainment, or inspiration builds trust and credibility, making them more likely to interact with your brand. When people feel they are receiving value from your posts, they are more inclined to like, comment, and share, thus increasing overall engagement.

Increasing brand awareness

A well-balanced 80/20 mix enhances brand awareness. By consistently sharing valuable content, you position your brand as an authority in your industry. This increases the likelihood of your content being shared by your followers, thus reaching a wider audience. Additionally, when promotional content is strategically incorporated, it serves as a reminder of your products or services, reinforcing brand recognition and recall.

Fostering a loyal community

Building a loyal community is crucial for long-term success. By prioritizing valuable content and engaging with your audience, you create a sense of community and cultivate a loyal following. This dedicated community will advocate for your brand, share your content, and support your business. With their loyalty and engagement, your community can become advocates, attracting new customers and fostering a positive brand image.

Enhancing Social Media Algorithms

Social media algorithms are designed to prioritize content that is engaging and valuable to users. By adhering to the 80/20 mix, your valuable content is more likely to be seen by your audience. Increased engagement, in the form of likes, comments, and shares, signals to the algorithms that your content is valuable. This, in turn, improves your content’s reach and visibility, allowing you to maximize your social media efforts.

What is the 80/20 mix on social media?

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Common misconceptions

Misconception 1: 80% of all content should be shared

One common misconception is that the 80/20 mix applies to all content shared across all platforms. However, it is important to consider the specific needs and preferences of each social media platform. While the overarching principle of providing valuable content remains, the exact ratio may vary depending on the platform and its user base.

Misconception 2: Only posts should follow the 80/20 mix

Another misunderstanding is that the 80/20 mix only pertains to regular social media posts. However, this principle can be applied to other forms of content, such as stories, videos, and live streams. Adopting the 80/20 mix across your entire social media presence ensures consistency and a well-rounded approach to engaging your audience.

Misconception 3: Quality is not important in the 80/20 mix

Some may believe that as long as the content follows the 80/20 ratio, the quality is not crucial. However, this is a false assumption. Providing valuable content does not mean compromising on quality. High-quality content is key to capturing and retaining your audience’s attention, building trust, and establishing yourself as a reputable source of information.

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Examples of the 80/20 mix

Example 1: E-commerce brand

An e-commerce brand could follow the 80/20 mix by sharing 80% of valuable content that includes product tutorials, gift guides, and styling tips related to their products. The remaining 20% could consist of promotional posts announcing flash sales, limited-time discounts, or new product launches. This approach helps the brand engage its audience with useful content while driving sales and creating brand awareness.

Example 2: Service-based company

A service-based company can utilize the 80/20 mix by sharing 80% valuable content in the form of industry insights, case studies, helpful tips, and client success stories. The remaining 20% could be promotional posts highlighting the benefits of their services, client testimonials, or limited-time offers. This strategy positions the company as an industry expert while effectively promoting its services.

Example 3: Personal brand

A personal brand, such as a professional coach or influencer, could adopt the 80/20 mix by sharing 80% valuable content in the form of inspirational quotes, educational videos, behind-the-scenes glimpses, and industry-related insights. The remaining 20% can be promotional posts about their coaching services, upcoming events, or collaborations with other influencers. This approach helps build a loyal community while establishing the personal brand as a trusted source of inspiration and expertise.

Social media platform considerations

Adapting the 80/20 mix to different platforms

Each social media platform has its own dynamics and user expectations. When implementing the 80/20 mix, it is important to adapt the ratio and content types to suit each platform. For instance, platforms like Twitter and Instagram Stories may require a higher frequency of valuable content, whereas Facebook or LinkedIn might focus more on long-form articles or in-depth industry analysis.

Platform-specific engagement strategies

Alongside adapting the 80/20 mix, it is essential to employ platform-specific engagement strategies. This can include utilizing hashtags, encouraging user-generated content, joining relevant groups or communities, participating in discussions, and hosting live sessions or Q&A events. Understanding the unique features and user behavior of each platform can amplify your engagement efforts and maximize the impact of your valuable content.

Monitoring and adjusting the mix

The importance of tracking metrics

Monitoring metrics and analyzing data is vital for understanding the effectiveness of your content strategy. Tracking metrics like engagement rate, reach, click-through rate, and conversion rate can provide insights into how well your valuable and promotional content is performing. By measuring these metrics, you can identify areas of improvement and adjust your content mix accordingly.

Identifying content performance

To assess content performance, it is essential to regularly review the engagement and feedback your posts receive. Analyze which types of valuable content generate the most likes, comments, and shares. Similarly, evaluate the impact of your promotional posts on lead generation, conversion rates, and sales. Understanding which content resonates most with your audience allows you to tailor your content mix to their preferences.

Making adjustments based on insights

Based on the insights gathered from tracking metrics and analyzing content performance, you can make data-driven adjustments to your content strategy. If certain types of valuable content consistently perform well, consider increasing their frequency. Conversely, if promotional posts are not generating the desired results, experiment with different approaches or reduce their frequency. Continual evaluation and adjustment are key to optimizing your 80/20 mix for maximum effectiveness.

FAQ for “What is the 80/20 mix on social media?”

Q: What do you mean when we say you should post an 80/20 mix on social media?

A: It refers to a content strategy where 80% of your posts focus on engaging, educating, or entertaining your audience, while 20% is dedicated to promotional content for your brand.

Q: What is the 80/20 rule for social media content?

A: The 80/20 rule signifies that a significant portion (80%) of your social media content should cater to audience interests, providing value, while a smaller segment (20%) focuses on direct promotional material.

Q: Which strategy is based on the principle that 80% of posts should inform, educate, or entertain your audience?

A: The 80/20 strategy emphasizes prioritizing informative, educational, or entertaining content (80%) over overtly promotional material (20%) to better engage and retain your audience’s interest.

Q: What is the social media content rule?

A: The social media content rule, based on the 80/20 principle, suggests a balance between valuable, non-promotional content (80%) and promotional content (20%) to foster audience engagement and loyalty.

Q: What is the 80/20 rule in marketing?

A: In marketing, the 80/20 rule emphasizes that a significant proportion (80%) of outcomes often stem from a minority (20%) of causes or efforts. Applied to social media, it denotes the content distribution strategy.

Q: What is mixed social?

A: ‘Mix social’ refers to the balanced blend of content on social media platforms, adhering to the 80/20 principle, with the majority being audience-focused and a smaller portion dedicated to brand promotion.

Q: What is an example of the 80-20 Rule?

A: For instance, if a business posts ten times on social media, eight of those posts should offer value, entertainment, or education to the audience, while two can directly promote the brand or its products.

Q: What is the 80-20 Rule in Instagram?

A: On Instagram, following the 80-20 Rule means the majority of your content (80%) should be engaging, compelling, or informative, while a smaller part (20%) focuses on promotional or branded content.

Q: What does the 80-20 Rule say the following?

A: The 80-20 Rule dictates that a larger percentage (80%) of your social media efforts should be audience-centric, providing meaningful content, while a smaller fraction (20%) concentrates on brand promotion.

Q: What are the 5 social media rules?

A: The 80/20 mix represents one of the key social media rules, emphasizing audience-centric content, consistent engagement, authenticity, strategic planning, and regular analysis of performance metrics.

Q: What is the rule that only 80% of your social media content should promote your brand, and the other 20% should be dedicated to audience interest?

A: This rule suggests that a significant portion (80%) of your content should focus on audience interests, while a smaller segment (20%) is allocated for direct brand promotion to maintain audience engagement.

Q: What is the 50-30-20 social media strategy?

A: The 50-30-20 strategy involves dedicating 50% of content to curated industry content, 30% to original content, and 20% to promotional material, offering a nuanced approach to content creation.

Q: What is content mix in social media?

A: Content mix in social media refers to the varied assortment of content types, including informative articles, engaging visuals, entertaining videos, or interactive polls, forming a diverse and engaging content strategy.

Q: What is the 50-30-20 rule for social media?

A: The 50-30-20 rule prescribes allocating 50% of content to curated posts, 30% to original content creation, and 20% to promotional posts, fostering a balanced and comprehensive content strategy.

Q: What is the social media marketing mix?

A: The social media marketing mix encapsulates the diverse elements and strategies employed on social platforms, including content creation, engagement tactics, advertising, and audience interaction methods.

Q: What is social media in the promotion mix?

A: Social media, within the promotion mix, represents a critical promotional channel, integrating advertising, content creation, engagement, and customer interaction strategies to promote brands or products.


The 80/20 mix is a valuable principle for social media marketing that aims to strike a balance between providing value to your audience and promoting your brand. By dedicating 80% of your content to valuable and engaging posts and 20% to promotional material, you can foster engagement, build trust, and increase brand awareness. It is essential to adapt the mix to different social media platforms, track metrics, and make adjustments based on insights to optimize your content strategy.

By following the 80/20 mix, you can create a strong online presence, foster a loyal community, and drive meaningful results for your business.

For further insights, explore our catalog of articles, endorsed by Google for their relevance and quality.

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