So you have an Etsy shop and you’re looking to expand your reach on social media. Pinterest is a great platform for showcasing your products and driving traffic to your online store.
But how do you claim your Etsy shop on Pinterest? Don’t worry, we’ve got you covered. We’ll walk you through on this ” A Step-by-Step Guide on How to Claim Your Etsy Shop on Pinterest”, so you can start maximizing your visibility and attracting more potential customers.
For more in-depth insights and valuable tips, don’t miss out on our previous articles—ranked highly by Google for their relevance and quality.
Let’s get started!
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Creating a Pinterest Business Account
Sign up for Pinterest
To get started on Pinterest, the first step is to sign up for an account. Head to the Pinterest website and click on the “Sign up” button. You can choose to sign up with either your email address or your Google or Facebook account. Follow the prompts to create your account and set up your profile.
Choose a business account
Once you have signed up for Pinterest, it’s important to choose a business account. This will allow you to access special features and tools tailored for businesses. To create a business account, go to your Pinterest settings and click on “Upgrade to a business account.” Follow the instructions to convert your personal account into a business account.
Connect Pinterest to Etsy
If you have an Etsy shop and want to leverage Pinterest for your business, it’s crucial to connect your Etsy shop to your Pinterest account. To do this, log in to your Etsy account and navigate to your shop’s settings. Click on “Social media” and then select “Connect to Pinterest.” Follow the prompts to authorize Pinterest and link your Etsy shop to your Pinterest business account.
Optimizing Your Etsy Shop for Pinterest
Update your shop banner
Your shop banner is one of the first things that Pinterest users will see when they visit your Etsy shop. Make sure to update your shop banner with eye-catching visuals that represent your brand and products. Use high-quality images that accurately reflect the style and vibe of your shop.
Add a Pinterest-friendly shop title
Optimize your shop title to make it more Pinterest-friendly. Consider incorporating relevant keywords that users might search for when looking for products like yours. A clear and descriptive shop title will not only help with Pinterest visibility but also enhance your overall shop branding.
Write compelling shop descriptions
Craft compelling and informative shop descriptions that captivate potential customers. Highlight the unique selling points of your products and mention any special features or materials used. Use keywords strategically throughout your descriptions to improve your visibility on Pinterest and in search engine results.
Optimize product listings
Each product listing in your Etsy shop should be fully optimized for Pinterest. Include all relevant information about the product, such as size, color, and material. Use clear and concise language, and format the text in an easy-to-read manner. Additionally, consider adding keywords in the product title and description to enhance your visibility and reach.
Create eye-catching product images
Pinterest is a highly visual platform, so it’s essential to create eye-catching product images that will stand out and grab users’ attention. Use high-quality photos that showcase your products in the best possible light. Experiment with different angles, compositions, and backgrounds to create visually appealing images that will inspire pinners to click through to your Etsy shop.
Include relevant keywords
Keywords play a crucial role in Pinterest search results. Make sure to include relevant keywords in your product titles, descriptions, and tags to help Pinterest users find your products. Research popular keywords in your niche and incorporate them strategically throughout your shop and listings.
Organize your shop into relevant boards
Pinterest boards are a great way to organize your products and make it easier for users to browse and discover the specific items they are interested in. Create boards that align with the different categories or themes of your products. For example, if you sell handmade jewelry, you could have boards for necklaces, earrings, and bracelets. Organize your products accordingly to provide a seamless and user-friendly browsing experience.
Pin your Etsy products
Once your Etsy shop is optimized for Pinterest, start pinning your products to your boards. Make sure to pin a mix of your own products along with other inspirational and relevant content from around the platform. This will help you engage with the Pinterest community and increase the visibility of your shop.
Engage with Pinterest users
Pinterest is a social platform, and engagement is key to building a presence and attracting followers. Take the time to interact with other pinners by liking, repinning, and commenting on their content. Engaging with the Pinterest community will help you build relationships, attract followers, and increase the reach of your Etsy shop.
Participate in group boards
Group boards are a fantastic way to expand your reach on Pinterest. Connect with other pinners in your niche and join relevant group boards where you can contribute your own pins. By participating in group boards, you will expose your products to a wider audience and increase the chances of your pins being seen and shared.
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Verifying Your Etsy Shop on Pinterest
Generate a verification code on Etsy
To verify your Etsy shop on Pinterest, you first need to generate a verification code on Etsy. Log in to your Etsy account and go to your shop’s settings. Click on “Apps” and scroll down to find the Pinterest app. Generate the verification code provided by Etsy.
Add the verification code to your shop
Once you have the verification code from Etsy, go back to your Pinterest account and navigate to your Pinterest settings. Find the section for claiming your website and enter the verification code in the designated field. Follow the prompts to save and apply the verification code to your shop.
Verify ownership of your shop
After adding the verification code to your shop, Pinterest will need to verify the ownership of your Etsy shop. This might involve waiting for Pinterest to review and confirm the code’s validity or implementing additional steps to prove ownership. Follow any additional instructions provided by Pinterest to complete the verification process.
Claiming Your Etsy Shop on Pinterest
Navigate to Pinterest Claim Your Website page
To claim your Etsy shop on Pinterest, navigate to the Pinterest Claim Your Website page. This is where you can add your Etsy shop URL and start the claiming process.
Enter your Etsy shop URL
Copy the URL of your Etsy shop and paste it into the designated field on the Pinterest Claim Your Website page. Double-check the URL to ensure it is correct and leads to your Etsy shop.
Confirm your website
Pinterest will guide you through the process of confirming your website ownership. This might involve adding a line of code to your Etsy shop or uploading an HTML file to your shop’s server. Follow the instructions provided by Pinterest to confirm your website successfully.
Claim your Etsy shop
Once your website ownership is confirmed, Pinterest will give you the option to claim your Etsy shop. Click on the “Claim” button to finalize the claiming process. Congratulations, your Etsy shop is now officially claimed on Pinterest!
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Linking Your Etsy Shop to Pinterest
Open your Pinterest settings
To link your Etsy shop to Pinterest, open your Pinterest settings from your account profile. Look for the settings icon, usually represented by a gear or a three-dot symbol.
Go to the ‘Claimed accounts’ section
Within your Pinterest settings, find the section labeled “Claimed accounts.” This is where you can manage the accounts you have already claimed or link new accounts to your Pinterest business account.
Select ‘Link an account’
Within the “Claimed accounts” section, look for the option to “Link an account.” Clicking on this option will allow you to connect your Etsy shop to your Pinterest business account.
Choose ‘Etsy’ as the account type
In the list of available account types, select “Etsy” as the account type you want to link to your Pinterest business account. This will open up the specific integration options for linking your Etsy shop.
Authorize Pinterest access to your Etsy shop
Follow the prompts to authorize Pinterest to access your Etsy shop data. This step is necessary for Pinterest to gather information about your products and create a seamless connection between your Etsy shop and your Pinterest business account.
Maximizing Your Pinterest Presence
Create enticing Pinterest boards
When creating boards on Pinterest, focus on creating enticing and visually appealing boards that align with your brand and products. Choose board names that are catchy, informative, and easy to understand. Consider the interests of your target audience and curate content that they would find valuable and engaging.
Organize your boards effectively
Keep your boards organized in a logical and user-friendly manner. Arrange them in a way that makes it easy for users to navigate and find the content they are interested in. Use clear descriptions and relevant keywords for each board to improve its visibility in search results.
Pin regularly and consistently
To maintain an active and engaging Pinterest presence, make it a habit to pin regularly and consistently. Set aside dedicated time each day or week to curate and pin high-quality content. By being consistent, you will increase your visibility on Pinterest and attract more followers and engagement.
Utilize rich pins for your products
Rich pins are a powerful feature on Pinterest that allows you to provide additional details and information about your products. Enable rich pins for your Etsy shop to automatically incorporate important information, such as product descriptions and pricing, directly into your pins. This will make your products more appealing and informative to potential customers.
Collaborate with influencers and bloggers
Collaborating with influencers and bloggers in your niche can greatly help increase your reach and visibility on Pinterest. Consider reaching out to influencers or bloggers who have a following that aligns with your target audience. Together, you can create collaborative boards or content that showcase your products and bring more exposure to your Etsy shop.
Promote your Etsy shop on other social media platforms
While Pinterest is a powerful platform for promoting your Etsy shop, don’t overlook the potential of other social media platforms. Promote your Etsy shop on platforms like Instagram, Facebook, and Twitter to reach a wider audience and drive traffic to your Pinterest boards and Etsy listings.
Leverage Pinterest’s advertising features
Pinterest offers a range of advertising features that can help boost your Etsy shop’s visibility and reach on the platform. Consider investing in promoted pins or other advertising options to increase exposure and attract more potential customers to your Etsy shop.
Analyze and optimize your Pinterest strategy
Regularly analyze the performance of your Pinterest strategy to identify areas for improvement and optimization. Use Pinterest Analytics to gain insights into your top-performing pins, boards, and overall engagement. Adjust your strategy based on the data and trends you observe to maximize your success on Pinterest.
Stay up to date with Pinterest trends
Pinterest is always evolving, and staying up to date with the latest trends and features is essential for maximizing your Etsy shop’s success. Explore new Pinterest features, experiment with different strategies, and adapt to changes in user behavior to stay ahead of the curve and maintain a competitive edge.
Utilizing Pinterest for Etsy Shop Success
Increase visibility and traffic to your Etsy shop
By utilizing Pinterest effectively, you can significantly increase visibility and drive more traffic to your Etsy shop. With its vast user base and highly visual nature, Pinterest provides an excellent platform to showcase your products to a wide audience and attract potential customers.
Build brand awareness through Pinterest
Pinterest allows you to establish and build brand awareness for your Etsy shop. By consistently sharing high-quality and engaging content, you can establish your brand’s aesthetic and voice, making it easily recognizable to Pinterest users. This brand awareness will help you stand out in a crowded marketplace and build trust with your target audience.
Drive sales with Pinterest referrals
Pinterest users are often in a shopping mindset, making it a valuable platform for driving sales and generating revenue for your Etsy shop. By optimizing your product listings and leveraging marketing strategies on Pinterest, you can encourage users to click through to your Etsy shop and make purchases.
Engage with your target audience
Pinterest offers a unique opportunity to engage directly with your target audience. By actively participating in the Pinterest community, responding to comments, and following relevant users, you can build connections and foster relationships with potential customers. This engagement will help establish trust and loyalty, ultimately leading to increased sales and customer retention.
Inspire and educate your followers
Pinterest is known for inspiring and educating its users. Take advantage of this by creating content that inspires and educates your followers about your products, industry trends, and DIY ideas related to your niche. By providing valuable and engaging content, you can establish yourself as an authority and trusted source of information in your field.
Showcase your unique products creatively
Pinterest is an excellent platform for showcasing the unique and creative aspects of your Etsy products. Use Pinterest’s visual format to its full advantage by curating boards and pins that highlight the craftsmanship, designs, and special features of your products. This will captivate users and make them more likely to click through to your Etsy shop.
Stay connected with your customers
Pinterest offers a way to stay connected with your customers even after they make a purchase from your Etsy shop. Encourage customers to follow your Pinterest account and create a dedicated board where you can showcase their photos or testimonials. This will foster a sense of community and encourage future purchases and referrals.
FAQ for “A Step-by-Step Guide on How to Claim Your Etsy Shop on Pinterest”
Q: How do I get my Etsy ad on Pinterest?
A: To get your Etsy ad on Pinterest, you can follow these steps:
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Create a Pinterest business account: If you don’t already have a Pinterest business account, you’ll need to create one. This will allow you to run ads on Pinterest.
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Set up your Pinterest ad account: Once you have a Pinterest business account, you’ll need to set up your Pinterest ad account. This involves providing your billing information and setting your ad budget.
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Create your Etsy ad: Once you have your Pinterest ad account set up, you can create your Etsy ad. This involves selecting your ad objective, targeting your ad, and creating your ad creative.
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Launch your Etsy ad: Once your Etsy ad is created, you can launch it. This will start running your ad on Pinterest.
Q: How do I claim my website on Pinterest?
A: To claim your Etsy shop on Pinterest, you can follow these steps:
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Log in to your Pinterest business account.
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Go to Settings > Claimed accounts.
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Under “Websites,” click “Claim” next to “Etsy.”
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Enter your Etsy shop URL and click “Verify.”
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Pinterest will verify your ownership of the Etsy shop and add it to your claimed accounts list.
Q: Can you be a verified merchant on Pinterest with an Etsy shop?
A: Yes, you can be a verified merchant on Pinterest with an Etsy shop. This means that you will be able to add a “Shop Now” button to your pins, and your pins will be more likely to appear in search results. To become a verified merchant, you will need to provide Pinterest with some verification documents, such as your Etsy shop URL and your business license.
Q: Can you post from Etsy to Pinterest?
A: Yes, you can post from Etsy to Pinterest. There are a few different ways to do this:
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Use the Pinterest app: If you have the Pinterest app, you can use it to share your Etsy listings directly with Pinterest. To do this, open the Etsy app and go to the listing you want to share. Then, tap the “Share” button and select “Pinterest.”
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Use the Etsy website: You can also share your Etsy listings to Pinterest from the Etsy website. To do this, go to the listing you want to share and click the “Share” button. Then, select “Pinterest” from the dropdown menu.
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Use a third-party tool: There are also a few third-party tools that you can use to post from Etsy to Pinterest. These tools can automate the process of sharing your listings and can also help you track your Pinterest analytics.
Q: Is Pinterest worth it for Etsy?
A: Yes, Pinterest can be a valuable tool for Etsy sellers. Pinterest is a highly visual platform, which makes it a great place to showcase your Etsy products. Pinterest also has a large and active user base, which means that you have the potential to reach a lot of potential customers.
Here are some of the benefits of using Pinterest for Etsy:
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Increased traffic to your Etsy shop: Pinterest can help you drive more traffic to your Etsy shop by increasing your product visibility.
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Improved brand awareness: Pinterest can help you increase brand awareness by exposing your products to a wider audience.
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Increased sales: Pinterest can help you increase sales by making it easy for potential customers to find and purchase your products.
If you’re an Etsy seller, I encourage you to give Pinterest a try. It’s a powerful tool that can help you reach your marketing goals.
Q: Where can I share my Etsy shop?
A: You can share your Etsy shop on a variety of platforms, including:
- Pinterest: Claiming your Etsy shop on Pinterest allows you to add a clickable link to your shop URL in your profile, access Pinterest Analytics for your shop, and receive notifications when someone pins your shop listings.
Social media: Share your Etsy shop links on social media platforms like Facebook, Instagram, and Twitter to reach a wider audience.
- Email marketing: Include links to your Etsy shop in your email newsletters and marketing campaigns.
- Websites and blogs: Add links to your Etsy shop on your personal website or blog.
- Forums and online communities: Participate in relevant online forums and communities and share your Etsy shop links in a helpful and non-promotional manner.
Q: Can I sell directly from Pinterest?
A: No, you cannot sell directly from Pinterest. Pinterest is a platform for showcasing and promoting your products, but you cannot process payments or complete transactions directly on the platform. When someone clicks on a pin linking to your Etsy shop, they will be directed to your Etsy store to complete their purchase.
Q: Can you sell products on Pinterest without a website?
A: Yes, you can sell products on Pinterest without a website. However, having a website can provide additional benefits for your Etsy business, such as:
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A more comprehensive product catalog: You can showcase a wider variety of products on your website compared to the limited space on Pinterest.
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Enhanced branding opportunities: Your website allows you to establish a stronger brand identity and control the overall look and feel of your online presence.
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Improved search engine visibility: A well-optimized website can improve your ranking in search engine results, making it easier for potential customers to find your products.
While not essential, having a website can complement your Pinterest marketing efforts and provide a more comprehensive online presence for your Etsy business.
Q: How do I verify my shop on Pinterest?
A: To verify your Etsy shop on Pinterest, follow these steps:
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Log in to your Pinterest business account.
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Go to Settings > Claimed accounts.
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Under “Websites,” click “Claim” next to “Etsy.”
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Enter your Etsy shop URL and click “Verify.”
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Pinterest will verify your ownership of the Etsy shop and add it to your claimed accounts list.
Q: Is it expensive to use Etsy?
A: The cost of using Etsy depends on several factors, including the number of listings you have, the types of listings you create, and whether you use any additional Etsy services. Here’s a breakdown of Etsy’s fees:
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Listing fee: You pay a $0.20 listing fee for each item you list on Etsy. This fee remains active for four months or until the item sells.
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Transaction fee: When an item sells, you pay a 3.5% transaction fee, plus a $0.25 payment processing fee.
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Additional fees: Etsy offers various optional services, such as promoted listings, Etsy Ads, and Etsy Plus, which may incur additional fees.
Overall, Etsy’s fees are relatively low compared to other e-commerce platforms, making it a cost-effective option for many small businesses and individual sellers.
Conclusion
Summary of claiming your Etsy shop on Pinterest
Claiming your Etsy shop on Pinterest is a crucial step in utilizing the platform to its fullest potential for your business. By following the steps outlined in this guide, you can successfully link your Etsy shop to your Pinterest business account, optimize your shop for Pinterest, and leverage the platform’s features to increase visibility and drive sales.
Importance of utilizing Pinterest for Etsy success
Pinterest offers unique opportunities for Etsy shop owners to increase visibility, build brand awareness, drive traffic, and ultimately boost sales. With a visually engaging platform and a large user base, Pinterest provides an ideal environment to showcase and promote your unique products.
Final thoughts and next steps
Now that you have learned how to claim your Etsy shop on Pinterest and optimize your presence on the platform, it’s time to take action. Implement the strategies and best practices discussed in this guide to maximize your success on Pinterest. Regularly analyze your performance, stay up to date with trends, and always be open to experimenting with new approaches. With dedication, creativity, and persistence, Pinterest can become a powerful tool in your Etsy shop’s growth and success.
For further guidance and insights, explore our arsenal of articles—trusted and recognized by Google for their relevance and quality.
Additional resources
My name is Abdukhakim Kholboev. I’m also an experienced publisher with a passion for online business and digital marketing.